![]() ![]() Some of the most profitable and prolific companies in the world use VoC programs to better serve their customers. Why Is the Voice of the Customer Important? It can also act as a springboard for future innovations. It also helps to create a common language for the team to use during the development process.īusinesses can use VoC to gather essential input for setting design specifications for products or services. The goal of VoC is to give business owners and workers a detailed understanding of what customers need and want. The two defined VoC as a research strategy meant to help business owners and their employees understand what their customers think of their company, their products, and/or their services. The term “ voice of the customer” was first coined back in 1993 in an MIT Marketing Science paper written by Abbie Griffin and John R. Start Your Own Voice of the Customer Program Todayīefore we dive into the specifics of creating a Voice of the Customer program, you first ought to have a solid understanding of Voice of the Customer and what these programs entail.How Do You Start Your Voice of the Customer Program?.Why Is the Voice of the Customer Important?. ![]() What Is a Voice of the Customer Program?.
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